Foundations
The key to PR success
We often get asked what separates those who thrive in PR. The answer is simple: Organisation and discipline. Everything else you need to know, we’re here to teach you.
Interestingly, many of the most successful individuals securing press coverage come from non-PR backgrounds. They understand that while PR outreach might not seem urgent, it is crucial. Achieving results takes time, which is why PR often gets pushed to the bottom of the to-do list. This section is designed to make sure PR remains a weekly priority—whether you’re managing it yourself or delegating tasks.
Allocating time
The Eisenhower Matrix
We know you’re busy. Which is why making the most of your time is essential.
PR might not seem urgent, but it’s crucial for building brand awareness—and consistency is what gets results. In the Eisenhower Matrix, PR sits in the “important but not urgent” box, leading it to often get pushed aside.
By scheduling these important tasks into your calendar, you’ll make sure they get done every week, keeping you on track toward your long-term PR goals.
