Academy+

With over 20 years of PR expertise, we've created concise and impactful videos, visuals, and written resources—so you can achieve better PR results, faster.

Looking for downloads and templates? You'll find them at the bottom of this page here.

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Key Downloads & Resources


PR Strategy:
Planning

DOWNLOAD

Our strategy framework and key awareness dates help you easily plan and balance both proactive and reactive PR efforts.

PR Strategy:
Execution

DOWNLOAD

Pitch smarter, not harder. Our strategy execution shows you where to focus, how often to pitch, and how to maximize coverage secured.

FOUNDATIONS:
Imagery & asset checklist

DOWNLOAD

Perfect size, perfect format. Use our checklist to make sure the brand imagery and assets capture the press's attention.

Founder
questionnaire

NOTION TEMPLATE

Pitching for a founder? Use our Founder Questionnaire to perfect press-ready insights and talking points.

EMAIL PITCH
TEMPLATES

COPY, PASTE, EDIT

From product placement to press requests and gift guides, these pitch templates are your go-to for saving time and pitching with ease.

Product sample
lending sheet TEMPLATE

SAVE, PRINT AND SEND

Sending samples for a shoot? Make sure to include a printed lending sheet with item details and return info. Get our ready-made template here.

Glossary

THERE WHEN YOU NEED IT

Our glossary breaks down common PR terms and gets you familiar with the language publications and editors use.

Pitch
hooks

NOTION TEMPLATE

Standing out requires a strong opening. Use our press hooks resource to write pitches that convert.

PERSONAL
BRAND

LEVEL UP

Building a personal brand isn’t just a buzzword; it’s key to rise above the competition. Our personal brand framework shows you how.

Pro and Enterprise plans only

BUSINESS
AWARDS

BUILD CREDIBILITY

Boost the brand’s credibility with a business award. Get expert tips and a list of awards to get started.

PR ANGLE
FRAMEWORK

STRATEGY

Follow our framework to increase response rates for both product and profile pitches.

Use password ‘stratchat’

Upcoming Masterclasses

As a PR Dispatch member, you get exclusive access to masterclasses led by experts and top industry editors (available for Pro & Enterprise members). Stay ahead by checking out what's coming up next.

Academy+ FAQs

  • You'll find the most recent replays in the Replay Library.

  • Our strategy framework guides you in evaluating your PR efforts each quarter, sparking new pitching ideas, and tackling PR with purpose weekly.

  • We've been in this game a long time. You'll find our list of Recommended Industry partners here.