Academy+
With over 20 years of PR expertise, we've created concise and impactful videos, visuals, and written resources, so you can achieve better PR results faster.
Looking for downloads and templates? You'll find them here.
-
Foundations
-
Imagery & Assets
Strong assets are the building blocks of successful PR. In this section, we’ll show you what you need and how to get them right.
-
Image Requirements for Press Use
Get your assets in the right format and size to boost your chances of being featured. Dive into this lesson to learn how.
-
Opportunities and Pitches Explained
Plan your timing, spot key features, and pitch both proactively and reactively.
-
Media Types
Adjust your approach for each media type to get better results. This lesson breaks down the different press sectors.
-
Tracking Coverage
Never miss a feature. This lesson shows you how to monitor press mentions easily.
-
Monitoring Coverage
Set up effective media monitoring so you never miss a piece of coverage again.
-
Maximising Coverage
Leverage press coverage to reach more people and boost awareness and trust.
-
Delegating and Allocating Time for PR
Manage your PR efficiently, no matter who’s in charge.
-
-
Pitching
-
The Essentials of Press Communication
Learn the do’s and don’ts of pitching to journalists and get your brand and products noticed.
-
Product Pitching Overview
Getting your product across TV, print or online media is one of the best ways to reach large audiences, for free. Find out how.
-
Profile Pitching Overview
Good PR goes beyond product. Understand how profile press can elevate your PR strategy.
-
Pitch Templates
Copy, paste, edit and send.
-
Outreach via Other Channels
Find out how to mix up your outreach to journalists with reactive opportunities.
-
Subject Lines
Examples of product, gift guide and profile subject lines to spark pitching inspiration.
-
Following Up
Editors get swamped, and emails get lost. Learn how and when to send that all-important follow-up email.
-
AI Prompts
Speed up your PR, create engaging hooks and research publications in seconds.
-
-
Handling responses
-
Other
-
Product: Gift Guide Requests
Everything you need to know before pitching to gift guide requests
-
Product: Gifting vs. Lending
Gifting vs. lending: What you need to know and how to navigate each approach.
-
Product: One-off / Limited Edition Products
Pitching one-off or limited edition products? Follow our five steps to improve chances of getting featured.
-
Troubleshooting: No Responses
Not getting responses, despite consistent pitching and following our guidance? Let’s clarify the most frequently asked questions.
-
Troubleshooting: Autoresponders
Got an autoresponse? Check out our guide for what to do next based on the type of reply you received.
-
Maximising TV Coverage
TV coverage calls for a slightly different approach. Find out how to effectively share TV placement or appearances.
-
Newsjacking
Put your brand in the spotlight. Turn trending topics into your chance to stand out.
-
Affiliate Links
We break down the world of affiliate platforms to help you figure out what works best for your press strategy.
Key Downloads & Resources
Key national days for
PR,
marketing & sales 2026
Our strategy framework and key awareness dates help you easily plan and balance both proactive and reactive PR efforts.
PR Strategy:
Execution
DOWNLOAD
Pitch smarter, not harder. Our strategy execution shows you where to focus, how often to pitch, and how to maximise coverage secured.
FOUNDATIONS:
Imagery & asset checklist
DOWNLOAD
Perfect size, perfect format. Use our checklist to make sure the brand imagery and assets capture the press's attention.
Founder
questionnaire
DOWNLOAD
Pitching for a founder? Use our Founder Questionnaire to perfect press-ready insights and talking points.
Product sample
lending sheet TEMPLATE
SAVE, PRINT AND SEND
Sending samples for a shoot? Make sure to include a printed lending sheet with item details and return info. Get our ready-made template here.
Glossary
THERE WHEN YOU NEED IT
Our glossary breaks down common PR terms and gets you familiar with the language publications and editors use.
Pitch
hooks
NOTION TEMPLATE
Standing out requires a strong opening. Use our press hooks resource to write pitches that convert.
PERSONAL
BRAND
LEVEL UP
Building a personal brand isn’t just a buzzword; it’s key to rise above the competition. Our personal brand framework shows you how.
Pro and Enterprise plans only
BUSINESS
AWARDS
BUILD CREDIBILITY
Boost the brand’s credibility with a business award. Get expert tips and a list of awards to get started.
PITCH ANGLE
FRAMEWORK
STRATEGY
Follow our framework to increase response rates for both product and profile pitches.
Use password ‘stratchat’
Lead TImES
DOWNLOAD
Pitch smarter, not harder. This document will ensure your aligning products and profile angles with the time of year their working on
The 2026
press forEcast
Discover what the UK press will be talking about next year and how to get your brand in on the story before anyone else.
Upcoming Masterclasses
As a PR Dispatch member, you get exclusive access to masterclasses led by experts and top industry editors (available for Pro & Enterprise members). Stay ahead by checking out what's coming up next.
Academy+ FAQs
-
You'll find the most recent replays in the Replay Library.
-
Our strategy framework guides you in evaluating your PR efforts each quarter, sparking new pitching ideas, and tackling PR with purpose weekly.
-
We've been in this game a long time. You'll find our list of Recommended Industry partners here.