Foundations
Set up effective media monitoring so you never miss a piece of coverage again
When you’re handling PR in-house, you’re in the perfect position to react fast to any coverage you secure. But it’s not just about securing the press—you need to make sure it filters into your own marketing channels too.
Who wouldn’t want to boost brand awareness, increase touchpoints, and build consumer trust?
Below are 4 ways to ensure you don't miss any coverage:
Set up coverage trackers
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1. Google Analytics
Track online press coverage using Google Analytics 4 (GA4).
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2. Readly
Get access to magazines from all major publishers through Readly for just £12.99 /mo. Once you’re signed up you can search your brand name in the search bar.
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3. Google Alerts
It’s easy to create a Google Alert that lets you know if your brand has been mentioned online.
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4. Backlink tracker
Monitor online press through a backlink tracker using a service such as ahrefs.com.
