Get your products in front of the right audience at the right time

We separate Christmas and general gift guides because of the higher volume of Christmas-specific guides compared to other gifting occasions during the year.

Key tips for Christmas gift guides:

ā— For gift guides with a future deadline, we recommend pitching 2-4 weeks before it closes. If a deadline has passed and the gift guide is now closed, we suggest you do not pitch to them.

ā— When there are no requests to pitch to, focus on proactive, core outreach and prepare for Christmas gift guides (compiling from July to December).

ā— Your products likely fit into more gift guide themes and categories than you think.

ā— Both daily print and online publications compile multiple gift guides, offering numerous opportunities. If youā€™ve pitched for print and havenā€™t heard back but still feel you are a good fit, try pitching to online.

ā— The press may feature products without responding to emails - keep an eye on analytics and monitor coverage. Read more about tracking coverage here.

Key tips for general gift guides:

ā— For occasions like Motherā€™s Day, Fatherā€™s Day, weddings, Valentineā€™s Day, and Easter, many publications incorporate gifting themes into their regular features instead of separate gift guides. Check your Core Press Database for these opportunities.

ā— 85% of gift guide features use cut-out imagery rather than photographing the products themselves, so make sure to have these ready to go.

ACCESS SLIDES

Christmas gift guides

A collection of past long-lead, short-lead, and online Christmas gift guides for you to explore and use as inspiration

Christmas pitching frequency

  • LONG LEAD PRINT

    Pitch from early July or specified opening date

    One initial pitch email.

    One follow-up email (on the same email chain).

  • SHORT LEAD PRINT

    Pitch from early September or specified opening date

    One initial pitch email.

    One follow-up email (on the same email chain).

  • DAILY PRINT AND ONLINE

    Pitch from mid-October or specified opening date

    Two to three initial pitches (spaced out and each with a different product focus on a new thread).

    Follow up on each pitch.