Get your products in front of the right audience at the right time
We separate Christmas and general gift guides because of the higher volume of Christmas-specific guides compared to other gifting occasions during the year.
Key tips for Christmas gift guides:
ā For gift guides with a future deadline, we recommend pitching 2-4 weeks before it closes. If a deadline has passed and the gift guide is now closed, we suggest you do not pitch to them.
ā When there are no requests to pitch to, focus on proactive, core outreach and prepare for Christmas gift guides (compiling from July to December).
ā Your products likely fit into more gift guide themes and categories than you think.
ā Both daily print and online publications compile multiple gift guides, offering numerous opportunities. If youāve pitched for print and havenāt heard back but still feel you are a good fit, try pitching to online.
ā The press may feature products without responding to emails - keep an eye on analytics and monitor coverage. Read more about tracking coverage here.
Key tips for general gift guides:
ā For occasions like Motherās Day, Fatherās Day, weddings, Valentineās Day, and Easter, many publications incorporate gifting themes into their regular features instead of separate gift guides. Check your Core Press Database for these opportunities.
ā 85% of gift guide features use cut-out imagery rather than photographing the products themselves, so make sure to have these ready to go.
Christmas gift guides
A collection of past long-lead, short-lead, and online Christmas gift guides for you to explore and use as inspiration
Christmas pitching frequency
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LONG LEAD PRINT
Pitch from early July or specified opening date
One initial pitch email.
One follow-up email (on the same email chain).
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SHORT LEAD PRINT
Pitch from early September or specified opening date
One initial pitch email.
One follow-up email (on the same email chain). -
DAILY PRINT AND ONLINE
Pitch from mid-October or specified opening date
Two to three initial pitches (spaced out and each with a different product focus on a new thread).
Follow up on each pitch.