Gift Guides

We separate Christmas and general gift guides because of the higher volume of Christmas-specific guides compared to other gifting occasions during the year.

Christmas gift guide requests:

● For gift guides with a future deadline, we recommend pitching 2-4 weeks before it closes. If a deadline has passed and the gift guide is now closed, we suggest you do not pitch to them.

● When there are no requests to pitch to, focus on proactive, core outreach and prepare for Christmas gift guides (compiling from July to December).

● Your products likely fit into more gift guide themes and categories than you think.

● Both daily print and online publications compile multiple gift guides, offering numerous opportunities. If you’ve pitched for print and haven’t heard back but still feel you are a good fit, try pitching to online.

● The press may feature products without responding to emails - keep an eye on analytics and monitor coverage. Read more about tracking coverage here.

General gift guide requests:

● For occasions like Mother’s Day, Father’s Day, weddings, Valentine’s Day, and Easter, many print publications incorporate gifting themes into their regular features instead of separate gift guides. You’ll find these in the Core Database (Proactive opportunities).

● For online press for these occasions they often won’t send put out a request as they will fill from suggestion within their inbox. Highlight in your pitches to Core Database (Proactive opportunities) online press that it would make a great gift for ‘Valentines day’.

● 85% of gift guide features use cut-out imagery rather than photographing the products themselves, so make sure to have these ready to go.

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