Foundations
Make your PR work smarter, not harder
Learn how to get consistent press coverage, pitch at the right time and know when to be proactive or reactive.
No fluff, just practical insights you can put into action, backed by our 20+ years of PR experience.
Including Key dates to leverage PR & marketing and lead times
Reasons to avoid advertorial
A common misconception is that press coverage requires payment, but that's not the case. Advertorials and ads are the paid components of digital marketing, while press coverage secured through PR is ‘earned’ and free. This earned coverage is vital for building credibility and gaining consumer trust. If someone offers you the option to pay for coverage, it’s advisable to politely decline.
