Foundations
Know your media to build a stronger PR strategy
By understanding the different media types within our Core Press Database, you can develop a well-rounded PR strategy that supports all areas of your outreach for greater impact.
Media types within the Core Press Database
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Consumer mags
Covering a wide range of topics including lifestyle, entertainment, fashion, health, and news. Available in print or digital.
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Niche consumer
Operating independently in print and digital, niche magazines provide an alternative to mainstream media, exploring niche topics and products.
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National newspapers
Distributed and read nationwide with topics ranging from news and politics to lifestyle and entertainment.
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Radio & TV
Less exposure opportunities compared to consumer magazines and national newspapers, but worth considering to reach a wider audience.
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Freelancer
A journalist, writer or stylist who works independently without any affiliation to a specific company.
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Podcasts
A powerful way to share brand or founder stories and tap into micro niches across a broad range of topics.
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B2B
B2B media is targeted at businesses and professionals rather than consumers. If the B2B content is on a service website (like Xero) you’ll need to use that service to be considered.
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Regional
Don’t underestimate the power of regional press coverage. For most regional publications, you’ll need a connection to the area to be considered.
Sectors & interests within the Core Press Database
Sector
Selected based on product sectors covered by the publication or person. The publication may cover other product sectors infrequently.
Interests
Chosen based on angles and topics previously covered frequently by the publication or person including sustainability, LGBTQIA+ brands, mental health or stories on working parents.