Turn trending topics into your chance to stand out
Newsjacking helps you get noticed fast by tapping into trending conversations, keeping your brand part of the real-time dialogue. It boosts your chances of press coverage and shows you're a leader in your industry.
On social media:
Stay timely: As soon as we send you a trending topic, jump on it quickly. Newsjacking works best when you're one of the first to join the conversation.
Add your expertise: Share your take on the topic in a way that connects to your brand or industry. This positions you as a thought leader while riding the wave of current discussions.
Engage with your audience: Encourage comments and start conversations. Use relevant hashtags and tag influencers or journalists who are discussing the same topic.
Visual content: Use eye-catching images, infographics, or short videos to grab attention as people scroll through their feeds.
In press pitches:
Tailor the pitch: When pitching to the press, tie the trending topic directly to your brand’s expertise. Make it clear why your perspective matters now, in the context of the current news.
Be concise: Journalists are busy and need timely stories. Your pitch should quickly explain why your take on the trending topic is fresh and relevant.
Offer additional value: Consider offering yourself or your team as a source for quotes, expert commentary or interviews that build on the news story.
Follow up quickly: Since news cycles move fast, follow up within a day or two to keep your pitch top of mind.
By using the weekly trending topics we provide, you can quickly position your brand as a relevant and newsworthy voice both on social media and within the press.
Those on Pro & Enterprise plans can access weekly newsjacking topics via your dashboard
Lite members can upgrade to Pro here
-
![]()
Very demure, very mindful
Online shopping feature tapping into the viral TikTok trend and showing readers how to embrace demure dressing for work.
-
![]()
4-day work week
Labour's statement to strengthen workers' rights for more flexible hours saw many features discussing the mental and financial benefits of a 4-day work week.
-
![]()
Taylor Swift's Eras Tour
Taylor's UK shows sparked a number of broader conversations around female friendship, safety and community with many attendees sharing personal stories.
-
![]()
Brat Summer
Charli XCX sparked a seasonal style trend which saw brands from all sectors embracing the lime green synonymous with the album and pitching products to press as soon as the album was released.
-
![]()
AI takeover
When Google announced they were pushing to overhaul UK copyright law to allow them to freely mine other publishers’ content for commercial gain, the conversation around the downside of AI and how businesses can protect themselves sparked again.
-
![]()
Quiet Luxury
Swinging away from loud logos and big branding, quiet luxury is trending with brands highlighting more sustainable and timeless products that suit the trend.
