Foundations
Right format, right size: Boost your chances of getting featured
Editors and journalists need to wrap up features quickly, so having high-quality, ready-to-use images at their fingertips saves them time and hassle.
Imagery requirements
All imagery must be:
JPEG or PNG files
300 dpi for print. Some online will accept 72 dpi. The actual measurements (cm and inches) and file size (i.e MB) does not matter.
Professional standardPR success relies on the quality of imagery provided to the press.
Cut out imagery: White or clear background (digitally removed).
No shadows and the entire product should be visible. Cut out services include: AutoRetouch, Pixelz & PathEdits
Naming files for press
Ensure your brand is credited correctly.
Name images you send:
Cut out imagery: Brand name - Product name - Price
Lifestyle imagery: Brand name - Product name - Price
Founder imagery: Brand name - Founder name
Behind the brand imagery: Brand name - Homepage web address