With the right prep, you’ll be ready to make the most of every relevant opportunity—whether it’s a comment, an interview, or a podcast

Audio preparation
For podcasts or radio, ask for sample questions in advance so there’s time to prepare. 

Ask for a deadline
For written features, confirm the deadline for responses and supporting imagery.

Maximise opportunity for backlinks
After a phone, Zoom, or in-person interview, follow up via email with key business links.