Foundations
Subject lines that stand out
Keep your subject line descriptive and to the point. Below are examples of products, gift guides, and profile pitches to spark inspiration.
Core product subject lines
Mellow yellow: Sunshine interiors for your home
Nail Valentine's Day with vibrant vegan polishes
That's the spirit: Your weekend cocktail sorted
Wrap up warm: Knitwear to see you through winter
Introducing {Insert brand name}: The best of premium sustainable kidswear
The soy candle business that’s a scent above the rest
New product launch: The Black-owned beauty brand that softens and soothes.
Colour me happy: Striking stationery from {Insert brand name}
The organic wardrobe staple that every child needs
Gold jewellery that makes a statement without the crazy price tag
Gift guide subject lines
Edible gifts for every foodie on your shopping list
Give dad the gift of grooming this Father’s Day
Decorative & practical gifts for the homebodies
Sustainable workout wear for every fitness fanatic this Christmas
Lipstick to nail polish, glittering festive gifts for the beauty-obsessed
Interactive and educational gifts that the kids actually want
Colourful wall art for {publication name}'s Christmas gift guide
Showstopping jewellery gifts for every budget this Valentine’s Day
Festive knitwear everyone wants to find under the tree
Non-alcoholic cocktail kits: the perfect gift for every mum-to-be
Stuck? Keep it simple and say exactly what's in your pitch. I.e. 'Gin gift boxes for your Christmas gift guide'. Easy.
Core profile subject lines
How sleepless nights with a newborn helped this scaling business create rest
How saying no to ‘Buy Now, Pay Later’ doubled our online sales
Size-inclusive workout wear: The start-up supporting those the sports industry ignores
Why Cornwall is the hidden gem for entrepreneurs: How basing my business here unlocked creativity and community
The serial entrepreneur changing fashion’s sustainable face
The sustainable entrepreneur changing the way we see menstruation
4 costly mistakes we made during our rebrand
From key worker to creative: How the pandemic gave me the opportunity of a lifetime
Why leaving a 6-figure salary to start a business is the best decision I’ve ever made
I let my daughter name our business – here’s how it turned out