One-of-a-kind items or limited editions? Here are 5 steps to stand out to the press:

Play on the fact they are unique or limited
Highlight that your products are unique or limited. For example, "All our items are one-of-a-kind, with prices ranging from X to Y." Whether they're handmade, hand-painted, or crafted from recycled materials—make this part of your brand story.

Mention how often they are released
For product-led features, mention how often items are made available. Is it as and when you find or make them? Or is it done in drops, i.e. 10 unique items every 2-3 months? Be specific so the journalist knows what they’re working with.

Consider your imagery
Since each item might differ, publications might prefer lifestyle shots over standard cutouts. Consider providing both options.

Think about the process
If your products are handcrafted or made through a unique process, consider sharing the story behind them—but only if it offers a
press-worthy angle.

Think about your CTA
For features where a write-up is included, guide the reader on what to do next. Even if your products are sold out, suggest the editor include a CTA like, "Readers can join the waitlist for the next drop."