One-of-a-kind items or limited editions? Here are 5 steps to stand out to the press:
● Play on the fact they are unique or limited
Highlight that your products are unique or limited. For example, "All our items are one-of-a-kind, with prices ranging from X to Y." Whether they're handmade, hand-painted, or crafted from recycled materials—make this part of your brand story.
● Mention how often they are released
For product-led features, mention how often items are made available. Is it as and when you find or make them? Or is it done in drops, i.e. 10 unique items every 2-3 months? Be specific so the journalist knows what they’re working with.
● Consider your imagery
Since each item might differ, publications might prefer lifestyle shots over standard cutouts. Consider providing both options.
● Think about the process
If your products are handcrafted or made through a unique process, consider sharing the story behind them—but only if it offers a
press-worthy angle.
● Think about your CTA
For features where a write-up is included, guide the reader on what to do next. Even if your products are sold out, suggest the editor include a CTA like, "Readers can join the waitlist for the next drop."