Product placement pitching
Product placement across TV, print or online media is one of the best ways to reach large audiences - for free. When done consistently, brands increase awareness and credibility. This section covers:
Product press in 3 minutes
Our framework to support you in establishing pitch angles that get noticed by the press.
Password: 'stratchat'
Foundations of product press
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PR images & other assets video
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PR imagery & asset checklist
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Image requirements for press use
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Establishing press worthy product video
Line sheets guidelines
Line sheets can be attached to pitch emails to showcase a wider range of products than the ones suggested in the email.
1. Line sheets are only required for large or future product ranges
2. One page PDF shorting products for press consideration
3. Include:
Cut out shots with product names
Retail pricing
Contact information
4. A press release is not a prerequisite to pitching. It’s a useful added extra
5. Need inspiration? We’ve rounded up favourites here
Look book guidelines
Look books are rarely requested by the press but are created by fashion and homeware brands to showcase seasonal collections.
1. 4-5 page PDF of lifestyle images from one collection
2. Include a short brand bio
3. Digital PDF over printed version - many press offices are paperless
4. Not a prerequisite or necessary unless desired
Expert product pitching advice
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1. Pitches that pack a punch
We’ve sent thousands of pitch emails to the press. Here’s where to start:
▸ Use our product pitch template (below)
▸ Include keywords
▸ List price of the product(s) suggested
▸ Keep it short -
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2. Follow up
Forward your original thread with attachments, 5-7 days after your initial pitch. Guidance here
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3. Track your outreach
Use the trackers within our database to stay on top of all PR activity.
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4. Be proactive & patient
Remember, the product press respond on their own timeline, when they need something. Being regularly productive with product suggestions, returns the best results.
Looking for…
Product pitch template
The first step to sending emails that get noticed. Copy, paste, amend and you’re away
One-off products or limited runs
A slightly different approach is required when pitching these to the press
Lead times
Understanding lead times and pitch frequency is crucial for increasing your chances of press coverage.
HANDLING PRODUCT RESPONSES
Respond quickly
The press work to tight deadlines so send anything as quickly as possibleImagery request
▸ Small number of high-resolution images requested: Attach these to your email
▸ Larger selection requested: Upload to Dropbox and shareSample request
Need to lend a sample to the press? Find out how hereName images correctly
Follow this format: Brand name - Price - Homepage web address. Find out moreFollow up and track potential coverage. Read more
This information is also what you would include in a ‘credit’ if it is requested by the editor
Lending vs tried & tested vs gifted
Good to knows:
Always gift to build relationships rather than gift with expectations.
Lending sheet template can be found here