Foundations | Handling, tracking & maximising coverage
Doing PR in-house, means you are best placed to react quickly to coverage secured. It's not just about the coverage though: filtering it into your owned marketing channels is as important as the coverage itself.
Who wouldn’t want to boost awareness, touch points and consumer trust?
Sharing coverage checklist
Maximising TV appearances
Set up Google Alerts
It’s easy to create a Google Alert that lets you know if your brand has been mentioned online. Follow set-up here
Work smarter, not harder
Use a backlink tracker to do some of the work for you. Discover online press through a backlink tracker using a service such as ahrefs.com