Foundations | Imagery & assets
Let's get straight to the point. PR isn't about blindly mass-emailing your press release to hundreds of journalists. From experience, this approach often falls flat.
So, below we’ll guide you through exactly what assets you’ll need to get responses and what to prioritise. Because strong assets are the building blocks of impactful PR.
PR imagery & asset checklist
Image requirements for press use
Product images & line sheet
Profile images & press release
Brand bio
A well-written brand bio will take you far (and not just in PR). Remember:
☐ Stick to 2-3 sentences
☐ Summarise who you are, what you do, what’s different about you
☐ Nod to accolades “Award-winning”, “Loved by Forbes”, “Since 2017”, etc
☐ Focus can be on the brand or founder: Or go big and create two brand bio versions
Review and update every 6 months