4. Setting up coverage trackers
Readly
Get access to magazines from all major publishers through Readly for just £9.99 /mo. Once you’re signed up you can search your brand name in the search bar
Google Alerts
It’s easy to create a Google Alert that lets you know if your brand has been mentioned online. Follow instructions by clicking on this link
Backlink tracker
Discover online press through a backlink tracker using a service such as ahrefs.com.