WEEKLY
Strategy execution
Our 20+ years of PR experience have shown us three key things when it comes to PR execution:
PR (as an important but non-urgent task) will always go to the bottom of the to-do list
Weekly press outreach is so easy to do and can be done efficiently when you know how
PR is most powerful when it is consistent
And this is where we come in. We give you no excuse not to tick it off your weekly to-do list. Our platform will support you in what to say, who to say it to and tracking all PR activity in as little as 60 minutes weekly.
Strategy execution
DOWNLOAD: What to do Weekly PDF
1. Proactively pitching to ‘Outreach opportunities’
60-120 MINUTES WEEKLY
If you've followed our quarterly planning suggestions, you've likely already saved relevant opportunities. If not, head to 'Outreach Opportunities' to do so. Keep in mind, 90% of your PR efforts should be dedicated to proactive pitching to outreach opportunities
WHAT:
• Proactively pitch to 5+ product placement and/or profile press ‘Outreach opportunities’ that you’ve saved
• Follow up on email pitches from the previous week
WHY:
The press will search their inbox for a specific business or product when compiling a feature.
2. CHECKING FOR RELEVANT REQUEST OPPORTUNITIES
10 MINUTES TWICE PER WEEK
Requests are often a last resort for many press (they search their inboxes first, so proactive outreach is crucial - see 1.) but 10% off your PR activity might be responding to press requests.
WHAT:
• Check the ‘Request opportunities’ page within the core database.
• Only respond to relevant requests to ensure you are building positive press relationships
WHY:
You’ll instantly increase chances of being featured because you know the press are actively looking for a certain product, comment, experience or opinion at that moment.
3. Tracking potential coverage & maximising coverage
10+ MINUTES WEEKLY
Often, the press will feature brands without responding to email pitches. That’s particularly common for online product placement features, so track potential coverage each week by following our guidance below.
When you secure press features make the most of the coverage via your ‘owned’ channels (website, social media, email marketing, etc) quickly after it is published. Block out time to do this as and when.
4. Handling press requests
WHEN REQUIRED
If your pitch is being considered for a feature, the press may request supporting images or additional information. Responding quickly will increase chances of being included and that person wanting to work with you again on future features.