Foundations | Understand how the press work
Time-efficient, high-impact PR is easy when you understand the formula behind regular features, the best time to contact the press and the difference between proactive and reactive pitching.
Dive into our 8-minute video, condensing 20+ years of experience of how the press work. No fluff, just the insights you need.
Download calendars & lead times
Empower your PR outreach with purposeful planning.
Understanding media types
From consumer magazines and national newspapers to podcasts and B2B.
Paying for coverage?
Think again. Here’s why you should never pay for press coverage.
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