Strategy overview
In the fast-paced world of eCommerce, where competition is high and consumer expectations shift constantly, a solid PR strategy can be a game-changer. Below we share our proven strategy framework that allows you to navigate and reflect on your PR activity each quarter, easily create new pitching angles and tackle PR with purpose.
A strong PR strategy = a solid set-up, reviewed quarterly, and weekly consistency.
QUARTERLY
Strategy planning
Our step-by-step planning framework is broken down into review and action phases. This allows time for reflection on past coverage and responses, enabling you to fine-tune or refresh outreach for the upcoming quarter and increase media coverage.
WEEKLY
Strategy execution
We know PR often gets pushed to the bottom of the to-do list. That's why our weekly execution guidance ensures that PR remains a top priority. With both proactive PR and request opportunities awaiting, we suggest aiming for a minimum of 5+ pitches a week.
The strategy framework, explained
Preparation
FIVE STEPS
Initial set-up
From database set-up to tracking press coverage, these five non-negotiable steps will take you less than 20 minutes to action.
PR INSIGHTS
Foundations / Product & profile
Whether you're new to PR or a seasoned pro, our insights are packed with advice from over 20 years of PR experience. Say goodbye to PR guesswork with our expert guidance.
SET UP
Save email templates & downloads
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