Foundations
Make your PR work smarter, not harder
Nail the formula to consistent media coverage, learn how to get the timing right, and the differences between proactive and reactive pitching.
Our 8-minute video breaks down 20+ years of PR expertise—no fluff, just the actionable insights you need.
Including Key dates to leverage PR & marketing and lead times
Reasons to avoid advertorial
A common misconception is that press coverage requires payment, but that's not the case. Advertorials and ads are the paid components of digital marketing, while press coverage secured through PR is ‘earned’ and free. This earned coverage is vital for building credibility and gaining consumer trust. If someone offers you the option to pay for coverage, it’s advisable to politely decline.
