Hello There 👋
2025 is almost wrapped up, and we just wanted to say thank you for being part of PR Dispatch.
You’ve had some incredible wins this year, with our community featured in titles such as The Guardian, Stylist, and Livingetc. We see each one and love celebrating them with you.
Looking ahead, PR is set to matter even more. As AI plays a larger role in how people discover brands, press coverage (earned media) will help determine who gets recommended and who gets overlooked.
And coming up in January: the 2026 Editor Festival. Four days of live editor sessions from 26th to 29th January, available to Pro and Enterprise members. Editor names revealed early January. Want in? Upgrade to Pro before the festival kicks off to save your digital front-row seat.
A very Merry Christmas from the PR Dispatch team. Hope you get a proper chance to switch off over the festive break.
We can’t wait to support you into 2026.
Rosie & team PR Dispatch
In an Hour This Week
Generate relevant Q1 pitches in less than 90 seconds
Open your Q1 Press Forecast and create new pitches using ChatGPT. Here’s how.
What To Do This Week
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90% of your PR efforts should be proactive.
WHAT:
Pitch to 5+ ‘Proactive Opportunities.’ Across product placement or profile press.
Follow up on last week’s pitches.
Why? Journalists often check their inboxes first when looking for products or businesses to feature.
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Core requests
Press requests offer great opportunities, though journalists often check their inboxes first, so proactive outreach is key. Around 10% of PR involves responding to these fast-turnaround requests.
Gift guide requests
Christmas gift guides ramp up from July to December. Dedicate extra time to these during the festive season. Upgrade to Pro here for Gift guide database access.WHAT:
Check ‘Request’ page.
Only respond to relevant requests to ensure you are building positive press relationships.
Why? You’ll instantly increase chances of being featured because the press are actively looking for that certain product, comment, experience or opinion.
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The press often features brands without replying, so track potential coverage and quickly share mentions across your channels to maximize impact.
What the Press Are Working on in December
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Recently Updated
Current Request Opportunities
Current Gift Guide
Requests
Academy+ December Highlights
You could be featured…
…without even knowing it. Set up coverage trackers to catch every piece of press coverage. Learn more on that here.
READ
Speed up your PR with AI
AI can be a time-saving PR tool when used the right way. Lucky for you, we’ve put together ChatGPT prompts you can steal.
Look ahead to 2026
One PR calendar. All your 2026 key awareness days, sorted. Filter by quarter, date and time frame - or make it your own in Notion.
Scroll. Read. Stay ahead.
2026 global consumer predictions
Mintel
Drawing on emerging behaviours and shifting consumer values, this 2026 outlook reveals how cultural forces, technological change and evolving expectations are shaping the opportunities brands need to act on next.
Gen Z broke the marketing funnel (part II). What now?
Vogue
Gen Z doesn’t move neatly through a traditional marketing funnel anymore. They move fluidly between discovery, community, inspiration and purchase. So how can brands show up in ways that resonate?
Top digital marketing trends and predictions for 2026
Examining shifting consumer habits and technological innovations, this 2026 report highlights the digital marketing trends that will define how brands connect, engage and grow in the years ahead.
Newsjacking
Newsjacking puts your brand in the spotlight, turning trending topics into your chance to stand out and keeping your brand part of the real-time dialogue. It boosts your chances of press coverage and shows you're a leader in your industry.
Find out more about aligning your brand with trending conversations here.
Upgrade to Pro for access to our weekly newsjacking topics and be ready to jump on the next relevant trend.
Personal Brand Framework
What do Grace Beverley, Richard Branson, and Jo Malone have in common? They’ve each built a standout personal brand—and with our new Personal Brand Framework, you can too.
Today, the press and audiences want more than a business; they want the story behind it. Your perspectives and opinions.
The framework is now live on Academy+ available to Pro and Enterprise members - upgrade to access.
