Hello There 👋
2025 is almost wrapped up, and we just wanted to say thank you for being part of PR Dispatch.
You’ve had some incredible wins this year, with our community featured in titles such as The Guardian, Stylist, and Livingetc. We see each one and love celebrating them with you.
Looking ahead, PR is set to matter even more. As AI plays a larger role in how people discover brands, press coverage (earned media) will help determine who gets recommended and who gets overlooked.
And coming up in January: the 2026 Editor Festival. Four days of live editor sessions from 26th to 29th January, available to Pro and Enterprise members. Editor names revealed early January. Want in? Upgrade to Pro before the festival kicks off to save your digital front-row seat.
A very Merry Christmas from the PR Dispatch team. Hope you get a proper chance to switch off over the festive break.
We can’t wait to support you into 2026.
Rosie & team PR Dispatch
AI prompt of the Week
“What are the key points a brand should include when pitching to the [FEATURE NAME] article in [MAGAZINE NAME]”
Download the Q1 Press Forecast, upload to ChatGPT and create relevant pitches. Here’s how.
What the Press Are Working on in January
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Scroll. Read. Stay ahead.
Google’s Year in Search 2025
Google’s 2025 Year in Search report highlights the questions, curiosities and cultural moments that captured global attention. From AI breakthroughs to major events and viral trends, it shows how people explored the world through search.
Pinterest Predicts 2026
Pinterest is calling the shots for 2026. Expect everything from full-on gummy and poet core vibes to cool blue shades and circus-inspired decor. It’s based on billions of searches and the visual content people engage with most, analysed by their trend experts.
ChatGPT changing shopping
Yotpo
OpenAI’s new Shopping Research turns ChatGPT into a structured shopping guide. Shoppers are now taken through a wizard-style flow with targeted questions, personalised recommendations and detailed product breakdowns.
Newsjacking
Newsjacking puts your brand in the spotlight, turning trending topics into your chance to stand out and keeping your brand part of the real-time dialogue. It boosts your chances of press coverage and shows you're a leader in your industry.
Find out more about aligning your brand with trending conversations here.
Upgrade to Pro for access to our weekly newsjacking topics and be ready to jump on the next relevant trend.
Personal Brand Framework
What do Grace Beverley, Richard Branson, and Jo Malone have in common? They’ve each built a standout personal brand—and with our new Personal Brand Framework, you can too.
Today, the press and audiences want more than a business; they want the story behind it. Your perspectives and opinions.
The framework is now live on Academy+ available to Pro and Enterprise members - upgrade to access.
