Hello There 👋

Did you spot the 2026 Editor Festival line-up in the Community? 👀

We’ve got editors from The Telegraph, Stylist, Startups Magazine and Fabulous (The Sun) sharing unfiltered insight into what they want from brands in 2026 – across entrepreneurial stories, online press, shopping content and expert & podcast features.

🗓 Four days of live editor sessions
📅 26th–29th January

Want access? Upgrade to Pro before the festival begins to secure your digital front-row seat. Best of all? There’s a limited-time upgrade offer running until 30th January.

What’s coming up this week?

🧠 Get your PR done for the week
Join our first co-working call of the year
📅 Tuesday 13th January, 9:30am

🎯 Your Q1 press hooks, sorted
Our Q1 Press Forecast & Strategy call will help you shape strong, press-ready pitch hooks for the quarter ahead
📅 Thursday, 1pm

Rosie & team PR Dispatch

AI prompt of the Week

“Make this pitch more timely for [LONG LEAD / SHORT LEAD /ONLINE] press working on [MONTH]“

Download the Q1 Press Forecast, upload to ChatGPT and create relevant pitches. Here’s how.

Upcoming Workshops & Calls


What the Press Are Working on in January

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Short-Lead

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Daily & Online

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Scroll. Read. Stay ahead.

Google’s Year in Search 2025

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Pinterest Predicts 2026

Pinterest

Pinterest is calling the shots for 2026. Expect everything from full-on gummy and poet core vibes to cool blue shades and circus-inspired decor. It’s based on billions of searches and the visual content people engage with most, analysed by their trend experts.

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ChatGPT changing shopping

Yotpo

OpenAI’s new Shopping Research turns ChatGPT into a structured shopping guide. Shoppers are now taken through a wizard-style flow with targeted questions, personalised recommendations and detailed product breakdowns.

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Newsjacking

Newsjacking puts your brand in the spotlight, turning trending topics into your chance to stand out and keeping your brand part of the real-time dialogue. It boosts your chances of press coverage and shows you're a leader in your industry.

Find out more about aligning your brand with trending conversations here.

Upgrade to Pro for access to our weekly newsjacking topics and be ready to jump on the next relevant trend.

Personal Brand Framework

What do Grace Beverley, Richard Branson, and Jo Malone have in common? They’ve each built a standout personal brand—and with our new Personal Brand Framework, you can too. 

Today, the press and audiences want more than a business; they want the story behind it. Your perspectives and opinions. 

The framework is now live on Academy+ available to Pro and Enterprise members - upgrade to access.

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