Hello There
The countdown to the Summer holidays - and Christmas gift guides - is on. If you missed last week's Christmas gift guides: Make your first moves count you can catch it in the Replay library now.
THIS WEEK:
Welcome call, 9.30am 8th July. An onboarding call for new members or those in need of a quick refresh. Join live here.
Rosie & team PR Dispatch
Focus on Q3
Use our PR and marketing calendar to plan ahead.
Browse 2025’s stand-out trends with Pinterest Predicts.
Create a hit list of top publications to pitch to in the new year.
In an Hour This Week
Think ahead to Q3
Use the Strategy Planning resource to align your pitches with key seasonal dates and awareness days. What products or profile angles will be most relevant - are your asset and imagery ready? Need help with hooks and angles - head to the new AI prompts resource in Academy+.
Christmas gift guide checklist & hooks
Editors start making their picks as early as July, and the brands that plan ahead are the ones who
maximise every festive PR opportunity. This checklist gives you everything you need to get prepped,
from assets and timing to punchy hook prompts that help your pitch standout.
What To Do This Week
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90% of your PR efforts should be proactive.
WHAT:
Pitch to 5+ ‘Proactive Opportunities.’ Across product placement or profile press.
Follow up on last week’s pitches.
Why? Journalists often check their inboxes first when looking for products or businesses to feature.
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Core requests
Press requests offer great opportunities, though journalists often check their inboxes first, so proactive outreach is key. Around 10% of PR involves responding to these fast-turnaround requests.
Gift guide requests
Christmas gift guides ramp up from July to December. Dedicate extra time to these during the festive season. Upgrade to Pro here for Gift guide database access.WHAT:
Check ‘Request’ page.
Only respond to relevant requests to ensure you are building positive press relationships.
Why? You’ll instantly increase chances of being featured because the press are actively looking for that certain product, comment, experience or opinion.
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The press often features brands without replying, so track potential coverage and quickly share mentions across your channels to maximize impact.
What the Press Are Working on in July
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Recently Updated
Current Request Opportunities
Current Gift Guide
Requests
Academy+ July Highlights
NEW: AI prompts
Our AI prompts are here to help you come up with press-worthy angles, write subject lines that get opened and tweak your pitch in seconds.
Christmas checklist & hooks
This checklist covers everything you need to get prepped, from assets and timing to punchy hook prompts that’ll help your pitch stand out.
Monitoring coverage
As we gear up for festive PR, make sure you’ve got media monitoring set up so you never miss a piece of coverage.
What We’re Reading & Listening To
The 2025 Pinterest summer trend report
Pinterest reveals a “Digital Detox” summer, with people eager to unplug, embrace nature and lean into garden-to-table cooking, rustic cottage interior and boho-inspired crafts and fashion.
How to get brand mentions in generative AI
Search engine Journal
Your audience might be coming from a chatbot…this article, by Search Engine Journal, breaks down how to show up in AI-generated answers. Hint: it starts with smart, useful content.
The touchpoints that
influence decisions
BCG
Consumers encounter countless touchpoints, this BCG article shows how to identify which truly influence decisions. The key? Focus on impact over presence.
EDITOR MASTERCLASS
Editor Masterclasses
Getting insights from someone who sees hundreds of pitches every day is GOLD. Upgrade to Pro today to access the full replay.
In this latest class you’ll hear;
what makes a brand story stand out and how the editorial team decide if a pitch is worth pursuing
how to align with seasonal themes and trends
key elements for a successful product pitch
the common mistakes that can hold you back.
Newsjacking
Newsjacking puts your brand in the spotlight, turning trending topics into your chance to stand out and keeping your brand part of the real-time dialogue. It boosts your chances of press coverage and shows you're a leader in your industry.
Find out more about aligning your brand with trending conversations here.
Upgrade to Pro for access to our weekly newsjacking topics and be ready to jump on the next relevant trend.
Personal Brand Framework
What do Grace Beverley, Richard Branson, and Jo Malone have in common? They’ve each built a standout personal brand—and with our new Personal Brand Framework, you can too.
Today, the press and audiences want more than a business; they want the story behind it. Your perspectives and opinions.
The framework is now live on Academy+ available to Pro and Enterprise members - upgrade to access.
