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Here are three suggested PR actions to tick off this week:
1. Check the latest requests
Scan current press requests and respond to anything relevant. Even one strong, timely reply can land coverage.
2. Send one proactive pitch
Choose one relevant feature in the database and send a timely, seasonal pitch. Small action, big momentum.
3. Strengthen your online presence
AI-powered search favours earned media. Head to the database and save 3-5 online publications to pitch to this month.
Rosie & team PR Dispatch
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What the Press Are Working on in February
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Newsjacking
Newsjacking puts your brand in the spotlight, turning trending topics into your chance to stand out and keeping your brand part of the real-time dialogue. It boosts your chances of press coverage and shows you're a leader in your industry.
Find out more about aligning your brand with trending conversations here.
Upgrade to Pro for access to our weekly newsjacking topics and be ready to jump on the next relevant trend.
Personal Brand Framework
What do Grace Beverley, Richard Branson, and Jo Malone have in common? They’ve each built a standout personal brand—and with our new Personal Brand Framework, you can too.
Today, the press and audiences want more than a business; they want the story behind it. Your perspectives and opinions.
The framework is now live on Academy+ available to Pro and Enterprise members - upgrade to access.

