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The January flash sale
With AI shopping dominating… 2026 is the year to get serious about PR. Understand why.
Pro Monthly
£150/mo+VAT
Billed £150 + VAT Monthly
Save £720 vs paying monthly
Pro Annual
£100/mo+ VAT
£90/mo+VAT
Billed £1080 + VAT Annually
Code: SaveJanuary
or email us on hello@prdispatch.com and we’ll do it for you.
Extras included with Pro
Editor masterclasses with top UK press
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1:1 personalised
onboarding
Gift guide requests (Valentine’s Day, Christmas++)
+ The Editor Festival virtual summit this January
Daily newsjacking topics
introducing
26th - 29th January 2026
A week-long online bonus event for PR Dispatch Pro members, the Editor Festival shows you what the UK press will want from brands in 2026 – and how to pitch it.
Monday
How to get your entrepreneurial story in a national newspaper
Bex Burn-Callander
Freelance contributor
Tuesday
Inside an online editor’s day-to-day
Susanne Norris
Wednesday
What editors are looking for in podcast guests, founder interviews and expert opinions
Anna Wood
Thursday
What shopping editors really want to see in your product pitches in 2026
Catherine Bennion-Pedley
Plus, bonus sessions:
→ 15 online press to target for AI shopping authority
→ Drop-in pitch reviews
→ and more
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Why your PR activity matters
more than ever in 2026
AI shopping assistants will decide which products make the shortlist.
If your brand isn’t validated by online coverage, it won’t make the cut.
80% OF UK SHOPPERS
already use AI tools to find products, not just answers.
AI pulls from online press to decide which brands to surface.
89% OF AI CITATIONS
come from earned media (press coverage).
Niche and regional titles smatter just as much as big publications.
5× MORE PRESS MENTIONS
are appearing in AI answers since mid-2025.
Especially from focused, trusted sites that signal relevance in your category.
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76.8% OF SHOPPERS
make buying decisions faster when using AI shopping tools.
Brands without online credibility aren’t part of that shortcut.
“We’ve been in Red, Ideal Home, HomeStyle and Prima Christmas gift guides. And were even featured on a cosmetics page next to Jo Malone. The visibility helped us reach a UK-wide audience beyond Scotland, and every order from further afield felt like a direct result of the PR.”
Jolene, @oirsoap
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Thousands of pieces of press coverage secured since 2017
Enter code savejanuary
to save even more off Pro annual.