Replay Library

Freelance writer and editor Deborah Cicurel will share how brands can successfully work with freelance journalists in 2026, from pitching in a way that gets noticed to building relationships that lead to repeat coverage.

We’re joined by Catherine Bennion-Pedley, long-standing Lifestyle Editor at Fabulous (The Sun).

Learn how The Lust List themes are chosen and timed around key moments like Mother’s Day and Christmas, what makes a product or pitch immediately stand out to editors, how print features move online, and why that matters for your PR strategy.

Join StartUps host Anna Wood as we cover:

• How expert voices usually come onto her radar and what makes someone feel like the right expert to include.

• Her advice for founders and brands who want to be positioned as experts in their field.

• What makes a pitch for The Cereal Entrepreneur podcast stand out (and the common mistakes to avoid).

• What makes an interview work well, and how founders can prep to make the conversation smooth.

We’re joined by Susanne Norris, Deputy Digital Editor at Stylist, lifting the lid on:

• How product and expert opinion pieces actually get created

• What she’d focus on if she were doing PR for her own brand.

• Whether affiliate links are really a must.

Plus, much more. Everything you need to give your brand the strongest shot at a Stylist feature.

You know the features we mean. The ones that go behind the business. The people. The nitty-gritty. The obstacles. The wins.

We put the questions founders want answered to Bex, including:

• When a founder pitch lands in your inbox, what makes you think, “This could be a Telegraph story”?

• Beyond revenue and growth, what matters when deciding who to profile?

• If you were a product or eCommerce brand doing your own PR, where would you focus to give yourself the best chance of a Telegraph feature?

We’re sitting down with Victoria Evans, Founder & Editor-In-Chief at City Kids Magazine, to find out what makes a gift guide product stand out, when to pitch and the mistakes that get pitches ignored.

Join us with freelance journalist Katie Gregory – who writes for the likes of The Independent and Evening Standard – to chat all things product round-up press. The ones every brand wants to be in – and for good reason. They drive traffic, boost SEO, build trust and put your products in front of people who are ready to buy.