Replay Library Catch up on all the latest replays here. Skip to Videos ALL | THE EDITOR FESTIVAL | EDITOR MASTERCLASS | THE EDITOR FESTIVAL, EDITOR MASTERCLASS, • 29/01/2026 What editors really want to see in your shopping product pitches in 2026 (and when) We’re joined by Catherine Bennion-Pedley, long-standing Lifestyle Editor at Fabulous (The Sun). Learn how The Lust List themes are chosen and timed around key moments like Mother’s Day and Christmas, what makes a product or pitch immediately stand out to editors, how print features move online, and why that matters for your PR strategy. THE EDITOR FESTIVAL, EDITOR MASTERCLASS, • 26/06/2025 What editors are looking for in podcast guests, founder interviews and expert opinions Join StartUps host Anna Wood as we cover:How expert voices usually come onto her radar and what makes someone feel like the right expert to include.Her advice for founders and brands who want to be positioned as experts in their field.What makes a pitch for The Cereal Entrepreneur podcast stand out (and the common mistakes to avoid).What makes an interview work well, and how founders can prep to make the conversation smooth. THE EDITOR FESTIVAL, EDITOR MASTERCLASS, • 27/01/2026 Inside an online editor’s day-to-day with Stylist We’re joined by Susanne Norris, Deputy Digital Editor at Stylist, lifting the lid on:How product and expert opinion pieces actually get createdWhat she’d focus on if she were doing PR for her own brand.Whether affiliate links are really a must.Plus, much more. Everything you need to give your brand the strongest shot at a Stylist feature. THE EDITOR FESTIVAL, • 26/01/2026 15 online press to target for AI shopping authority In 2026, credible online coverage isn’t a nice-to-have. It’s how customers (and AI tools) find you when they’re shopping.Why? Because AI search prioritises earned media.In this session, we’ll break down 15 online press types that actually matter for AI visibility, so you know where your brand should be showing up.View slides. THE EDITOR FESTIVAL, EDITOR MASTERCLASS, • 26/01/2026 How do you get your entrepreneurial story into a national newspaper? You know the features we mean. The ones that go behind the business. The people. The nitty-gritty. The obstacles. The wins.We put the questions founders want answered to Bex, including:When a founder pitch lands in your inbox, what makes you think, “This could be a Telegraph story”?Beyond revenue and growth, what matters when deciding who to profile?If you were a product or eCommerce brand doing your own PR, where would you focus to give yourself the best chance of a Telegraph feature?
