Join StartUps host Anna Wood as we cover:

• How expert voices usually come onto her radar and what makes someone feel like the right expert to include.

• Her advice for founders and brands who want to be positioned as experts in their field.

• What makes a pitch for The Cereal Entrepreneur podcast stand out (and the common mistakes to avoid).

• What makes an interview work well, and how founders can prep to make the conversation smooth.

Looking ahead to 2026: the topics, founder stories and angles she’s especially keen to explore.