Hello There 👋
November, let’s go.
This Thursday at 1pm, join PR Dispatch founder Rosie for a quick-fire session on nailing those last-minute online wins.
Q4 is full-on, but she’ll show you exactly which press to chase so your coverage hits hard before Christmas.
👉 Check the latest press requests.
Rosie & team PR Dispatch
In an Hour This Week
Scan seasonal trends
Look at what’s trending in lifestyle, home, fashion or gifting this Q4.
Note 2–3 ways your brand could fit into those conversations.
Christmas Gift Guide Checklist & Hooks
Christmas is in full swing. This checklist has you covered, from timelines and must-have assets to punchy hook prompts and ready-to-use templates to help your pitches stand out.
What To Do This Week
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90% of your PR efforts should be proactive.
WHAT:
Pitch to 5+ ‘Proactive Opportunities.’ Across product placement or profile press.
Follow up on last week’s pitches.
Why? Journalists often check their inboxes first when looking for products or businesses to feature.
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Core requests
Press requests offer great opportunities, though journalists often check their inboxes first, so proactive outreach is key. Around 10% of PR involves responding to these fast-turnaround requests.
Gift guide requests
Christmas gift guides ramp up from July to December. Dedicate extra time to these during the festive season. Upgrade to Pro here for Gift guide database access.WHAT:
Check ‘Request’ page.
Only respond to relevant requests to ensure you are building positive press relationships.
Why? You’ll instantly increase chances of being featured because the press are actively looking for that certain product, comment, experience or opinion.
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The press often features brands without replying, so track potential coverage and quickly share mentions across your channels to maximize impact.
What the Press Are Working on in November
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Recently Updated
Current Request Opportunities
Current Gift Guide
Requests
Academy+ November Highlights
You could be featured…
…without even knowing it. Set up coverage trackers to catch every piece of press coverage. Learn more on that here.
READ
Speed up your PR with AI
AI can be a time-saving PR tool when used the right way. Lucky for you, we’ve put together ChatGPT prompts you can steal.
Look ahead to 2026
One PR calendar. All your 2026 key awareness days, sorted. Filter by quarter, date, and time frame - or make it your own in Notion.
Scroll. Read. Stay ahead.
The power of the YouTube shopping ecosystem
YouTube
With data from the top 5,000 products and over 1,000 shopping videos, this YouTube report reveals how creators, communities and content formats are driving purchases.
How these disruptor brands stay one step ahead
Tracksuit
In crowded markets, challenger brands win by being specific, consistent and close to their customers. This article by Tracksuit breaks down seven key habits from REFY and BYOMA.
Why AI will lead to more “proof of reality” posts
Rachel Karten
As AI images get harder to spot, brands will lean into “proof of real” – behind-the-scenes, film shots and human imperfections. When everything can be faked, authenticity is key.
Newsjacking
Newsjacking puts your brand in the spotlight, turning trending topics into your chance to stand out and keeping your brand part of the real-time dialogue. It boosts your chances of press coverage and shows you're a leader in your industry.
Find out more about aligning your brand with trending conversations here.
Upgrade to Pro for access to our weekly newsjacking topics and be ready to jump on the next relevant trend.
Personal Brand Framework
What do Grace Beverley, Richard Branson, and Jo Malone have in common? They’ve each built a standout personal brand—and with our new Personal Brand Framework, you can too.
Today, the press and audiences want more than a business; they want the story behind it. Your perspectives and opinions.
The framework is now live on Academy+ available to Pro and Enterprise members - upgrade to access.
