Hello There
Using AI to level up your PR
Join our next call on February 27th and learn how AI can help;
⏳ Save time and streamline your PR tasks
💡Idea generation
📝 Hook angles and copy
Looking ahead
With March fast approaching check the 2025 Planning resource for key dates to incorporate in your pitches.
The next Strategy Live will take place on March 27th. Upgrade to Pro to apply for the live brand audit and have your strategy mapped up for the quarter ahead.
Rosie & team PR Dispatch
Looking ahead to Q1/Q2
Use our PR and marketing calendar to plan ahead.
Browse 2025’s stand-out trends with Pinterest Predicts.
Create a hit list of top publications to pitch to in the new year.
In an Hour This Week
Get Spring ready
Short-lead and Online are on the look out for Spring and Easter submissions now. Focus on gifting angles, seasonal refreshes, or feel-good stories tied to family and self-care. Check the 2025 Planning resource for key dates you could incorporate.
What To Do This Week
-
90% of your PR efforts should be proactive.
WHAT:
Pitch to 5+ ‘Proactive Opportunities.’ Across product placement or profile press.
Follow up on last week’s pitches.
Why? Journalists often check their inboxes first when looking for products or businesses to feature.
-
Core requests
Press requests offer great opportunities, though journalists often check their inboxes first, so proactive outreach is key. Around 10% of PR involves responding to these fast-turnaround requests.
Gift guide requests
Christmas gift guides ramp up from July to December. Dedicate extra time to these during the festive season. Upgrade to Pro here for Gift guide database access.WHAT:
Check ‘Request’ page.
Only respond to relevant requests to ensure you are building positive press relationships.
Why? You’ll instantly increase chances of being featured because the press are actively looking for that certain product, comment, experience or opinion.
-
The press often features brands without replying, so track potential coverage and quickly share mentions across your channels to maximize impact.
What the Press Are Working on in February
Long-Lead
APR
JAN
FEB
JAN
FEB
MAR
MAY
JUN
SEP
JUL
AUG
OCT
NOV
DEC
Short-Lead
JAN
FEB
MAR
APR
MAY
JUN
SEP
JUL
AUG
OCT
NOV
DEC
Daily & Online
APR
MAY
JUN
SEP
JUL
AUG
OCT
NOV
DEC
MAR
Recently Updated
Current Request Opportunities
Current Gift Guide
Requests
Academy+ February Highlights
READ
Pitch perfect
Revisit your pitches with any SEO, seasonal or trend updates.
READ
Pitch hooks
Standing out requires a strong opening. Use our press hooks resource to write pitches that convert.
READ
Troublshooting no responses
Followed our guidance and pitched consistently? Then it’s only a matter of time. In the meantime, discover why the press might not be responding to your pitches.
What We’re Reading & Listening To
The 2025 Pinterest Palette: This year’s trending colours
7 steps to build a personal brand in 2025
Hey Orca
Building a personal brand is about creating a consistent presence that resonates with your audience. Here are 7 steps you can take your personal brand from zero to hero.
What’s in store for brand and culture in 2025?
Tracksuit
2025 is a pivotal year for leveraging AI, adopting ethical practices, and embracing new tools like shoppable video and enhanced measurement models to build trust, drive engagement, and foster long-term success.
EDITOR MASTERCLASS
Editor Masterclasses
Getting insights from someone who sees hundreds of pitches every day is GOLD. Upgrade to Pro today to access the full replay.
In this latest class you’ll hear;
what makes a brand story stand out and how the editorial team decide if a pitch is worth pursuing
how to align with seasonal themes and trends
key elements for a successful product pitch
the common mistakes that can hold you back.
Newsjacking
Newsjacking puts your brand in the spotlight, turning trending topics into your chance to stand out and keeping your brand part of the real-time dialogue. It boosts your chances of press coverage and shows you're a leader in your industry.
Find out more about aligning your brand with trending conversations here.
Upgrade to Pro for access to our weekly newsjacking topics and be ready to jump on the next relevant trend.
New: Personal brand framework
What do Grace Beverley, Richard Branson, and Jo Malone have in common? They’ve each built a standout personal brand—and with our new Personal Brand Framework, you can too.
Today, the press and audiences want more than a business; they want the story behind it. Your perspectives and opinions.
The framework is now live on Academy+ available to Pro and Enterprise members - upgrade to access.
