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DON’T MISS:
For the first time ever, we’re offering a free 14-day trial of our Pro plan.
Upgrade today and you’ll get a seat at the Stylist workshop plus; access to daily newsjacking topics, networking opportunities, personal brand tools and Christmas gift guide requests as they come in.
Start your free trial today. Offer runs until the 24th of June.
THIS WEEK:
Welcome call, 9.30am 17th June. An onboarding call for new members or those in need of a quick refresh. Join live here.
PR Drop in session, 1pm 19th June. Your questions, answered. A casual drop-in call you can jump into whenever you need. Nothing too small (or too niche), and no PR topic is off-limits.
COMING UP:
Want to land a spot in Stylist’s Christmas gift guide? We’re going live with Tom Gormer, Deputy Editor at Stylist, on Tuesday, 24th June at 12pm. From what grabs his attention in a crowded inbox to the biggest pitching mistakes he sees, we’re asking it all. Join us and hear exactly what makes an editor say yes.
Upgrade & save: Join Pro Annual and save £120 with code SAVE120.
Rosie & team PR Dispatch
Focus on Q2
Use our PR and marketing calendar to plan ahead.
Browse 2025’s stand-out trends with Pinterest Predicts.
Create a hit list of top publications to pitch to in the new year.
In an Hour This Week
Refresh your founder story
Instead of packing your pitch with too much detail, share a link to your About page. Take an hour to revisit your founder story and update it with any key principles or values that really reflect what your brand stands for now.
Christmas gift guide checklist & hooks
Editors start making their picks as early as July, and the brands that plan ahead are the ones who
maximise every festive PR opportunity. This checklist gives you everything you need to get prepped,
from assets and timing to punchy hook prompts that help your pitch standout.
What To Do This Week
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90% of your PR efforts should be proactive.
WHAT:
Pitch to 5+ ‘Proactive Opportunities.’ Across product placement or profile press.
Follow up on last week’s pitches.
Why? Journalists often check their inboxes first when looking for products or businesses to feature.
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Core requests
Press requests offer great opportunities, though journalists often check their inboxes first, so proactive outreach is key. Around 10% of PR involves responding to these fast-turnaround requests.
Gift guide requests
Christmas gift guides ramp up from July to December. Dedicate extra time to these during the festive season. Upgrade to Pro here for Gift guide database access.WHAT:
Check ‘Request’ page.
Only respond to relevant requests to ensure you are building positive press relationships.
Why? You’ll instantly increase chances of being featured because the press are actively looking for that certain product, comment, experience or opinion.
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The press often features brands without replying, so track potential coverage and quickly share mentions across your channels to maximize impact.
What the Press Are Working on in June
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Recently Updated
Current Request Opportunities
Current Gift Guide
Requests
Academy+ June Highlights
Product: Gift guide requests
It may only be June but with the first of the long lead Gift guides opening next month it’s time to start thinking ahead. This section covers everything you need to know about pitching to gift guide requests.
Affiliate links, simplified
New in the Academy+. We break down the world of Affiliate platforms to help you figure out what works best for your press strategy.
100 powerful pitch hooks
Standing out requires a strong opening. Use our press hooks resource to write pitches that convert.
What We’re Reading & Listening To
The science of gifting: a comprehensive guide for marketers
Racounter
Gifting is emotional, and strategic. Raconteur reveals how holiday shoppers are guided by sentiment, social dynamics, and timing. For eCommerce brands, understanding these behaviours is key to turning festive feelings into lasting loyalty and sales.
How brand preferences shift across the UK
Tracksuit
Tracksuit's "Brand Map of Britain" reveals that regional identity significantly influences brand loyalty in the UK. From tea to biscuits, local preferences highlight how geography shapes consumer choices more than age.
The hard sell: Datekin founder on its UK debut
Michael Epstein, co-founder at Datekin – the healthy pitted date snack brand – talks about the start-up challenges the business faced before its UK launch earlier this year.
EDITOR MASTERCLASS
Editor Masterclasses
Getting insights from someone who sees hundreds of pitches every day is GOLD. Upgrade to Pro today to access the full replay.
In this latest class you’ll hear;
what makes a brand story stand out and how the editorial team decide if a pitch is worth pursuing
how to align with seasonal themes and trends
key elements for a successful product pitch
the common mistakes that can hold you back.
Newsjacking
Newsjacking puts your brand in the spotlight, turning trending topics into your chance to stand out and keeping your brand part of the real-time dialogue. It boosts your chances of press coverage and shows you're a leader in your industry.
Find out more about aligning your brand with trending conversations here.
Upgrade to Pro for access to our weekly newsjacking topics and be ready to jump on the next relevant trend.
Personal Brand Framework
What do Grace Beverley, Richard Branson, and Jo Malone have in common? They’ve each built a standout personal brand—and with our new Personal Brand Framework, you can too.
Today, the press and audiences want more than a business; they want the story behind it. Your perspectives and opinions.
The framework is now live on Academy+ available to Pro and Enterprise members - upgrade to access.
