Awards
These are a great way to build brand credibility and celebrate industry wins. Whilst we’d never tell you to pay for press coverage, you might have to pay to enter an award. Whether you are shortlisted or win, it’s well worth it.
How to PR an award win to the press
Share your win across marketing channels for customer awareness and credibility.
Add the award logo to your website to boost visibility and trust.
Founders might share the win with peers through a community group.
If it’s relevant, add the win to a brand bio on social media.
You can include the award in an email pitch, but this alone is probably not compelling enough unless you’re sure the publication would be interested. It’s usually most relevant for B2B or regional press.