Strategy overview
The framework, explained
In the fast-paced world of eCommerce, where competition is high and consumer expectations shift constantly, a solid PR strategy can be a game-changer.
Our strategy framework helps you assess PR efforts each quarter, create fresh pitching ideas, and approach PR with intention.
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Quarterly
Planning
Planning divided into ‘Review’ & ‘Action’ phases to fine-tune PR plans for the next quarter.
TIME: 2 HOURS. QUARTERLY.
Weekly
Execution
Guidance on what to do each week to make sure PR remains a top priority.
