WEEKLY
Strategy Execution
Making it happen
Our 20+ years of PR experience have shown us three key things when it comes to PR execution:
PR (as an important but non-urgent task) will often go to the bottom of the to-do list.
Weekly press outreach is easy to do and can be done efficiently when you know how.
PR is most powerful when it is consistent.
That’s where we come in. Our platform makes sure you stay on top of your PR game. We guide you on what to say, who to pitch to, and how to track everything—all in just 60 minutes a week.
1-2 hours weekly
Pitch to ‘Proactive opportunities’
If you've followed our quarterly planning, you've likely already saved relevant opportunities. If not, head to 'Proactive Opportunities' to catch up—remember, 90% of your PR efforts should be proactive.
WHAT:
● Pitch to 5+ ‘Proactive Opportunities.’ Across product placement or profile press.
● Follow up on last week’s pitches.
Why? Journalists often check their inboxes first when looking for products or businesses to feature.
10 MINUTES TWICE PER WEEK
2. Check for relevant request opportunities
Core requests
Press requests are often a last resort for many journalists (they usually check their inboxes first, so proactive outreach is crucial). That said, about 10% of your PR efforts might involve responding to press requests. These often have a short turnaround time, so jump on them quickly.
Gift guide requests
Christmas gift guides ramp up from July to December. Dedicate extra time to these during the festive season. Upgrade to access the Gift guide database.
WHAT:
● Check core ‘Request’ page.
● Only respond to relevant requests to ensure you are building positive press relationships.
Why? You’ll instantly increase chances of being featured because the press are actively looking for that certain product, comment, experience or opinion.
10 MINUTES WEEKLY
3. Tracking and Maximising Coverage
The press often features brands without replying to email pitches—this is particularly common for online product placements. That’s why it’s important to track potential coverage regularly, following the steps we outline below.
Once you secure a press mention, maximise its impact by sharing the coverage across your owned channels (website, social media, email marketing) quickly after it's published. Block out time to do this as and when.
Other Supporting PR Activity
Handling press requests
If your pitch is being considered for a feature, the press might request images or additional information. Respond quickly to make a good impression.
Personal brand
A strong personal brand boosts visibility and credibility, which can make the press more inclined to feature the brand you’re pitching.
GIFTING
Gifting is a good way to let editors experience products firsthand, offering a personal touch, alongside pitching.