Press database

Before you dive in:

● Follow our guidance in setting up your database and Pitch Tracker here.

● Our core press database contains both proactive and reactive opportunities. The gift guide press database contains reactive gift guide opportunities. See more on gift guides below.

● We’re constantly checking and updating database details. If an email bounces back, let us know here.

● We list the best features from UK publications, aimed at boosting eCommerce brand exposure. If you think we’re missing a feature, let us know by filling out our feature request form. While we can’t promise every suggestion will make the list, we’ll carefully review each one.

● And finally, as per our T&Cs, please don’t remove data from the database.

Both core and gift guide databases are now accessed through one link.

Outcome

Profile press

Highlights a founder, brand story, opinion or experience to create emotional connection with audience and build expert positioning.

Product placement press

Focused on a particular product or collection to increase brand awareness and credibility with consumers.

Media types

  • Consumer magazines

    Covering a wide range of topics including lifestyle, entertainment, fashion, health, and news. Available in print or digital.

  • Niche consumer

    Operating independently in print and digital, niche magazines provide an alternative to mainstream media, exploring niche topics and products.

  • National newspapers

    Distributed and read nationwide with topics ranging from news and politics to lifestyle and entertainment.

  • Radio & TV

    Less exposure opportunities compared to consumer magazines and national newspapers, but worth considering to reach a wide audience.

  • Freelancer

    A journalist, writer or stylist who works independently without any affiliation to a specific company. Follow our guidance below to learn how to pitch to them.

  • Podcasts

    A powerful way to share brand or founder stories and tap into micro niches across a broad range of topics.

  • B2B

    B2B (business-to-business) media targeted at businesses and professionals rather than consumers. If the B2B content is on a service website (like Xero) you’ll need to use that service to be considered

  • Regional

    Don’t underestimate the power of regional press coverage. For most regional publications, you’ll need a connection to the area to be considered.

Sectors & Interests

Sector

Selected based on product sectors covered by the publication or person. The publication might cover other product sectors infrequently.

Interests

Chosen based on angles and topics previously covered frequently by the publication or person including sustainability, LGBTQIA+ brands, mental health or stories on working parents.

Gift Guides

Gift guides, both in print and online, play a significant role in shaping purchasing decisions for thousands of consumers each year. Among these, Christmas gift guides are particularly prominent, with over 200 curated by UK publications between July and December.

Gift guide good to knows:

● We separate Christmas gift guides from other gifting occasions due to the higher volume of Christmas-specific requests throughout the year.

● For those with a future deadline, we recommend pitching 2-4 weeks before the deadline.

● Throughout the year—such as Mother’s Day, Father’s Day, weddings, Valentine’s Day, and Easter—many publications integrate these themes into their regular features instead of running standalone guides. Check the Core Database (Proactive) for these opportunities.

● When there are no gift guide requests to pitch to, take the opportunity to ramp up your proactive core outreach and get ready for the upcoming Christmas gift guides, which are compiled from July to December.

Even though we confirm contacts with publications, occasionally information might change.

Let us know here and we’ll update accordingly.