Key takeaways

● Looking for the most recently updated contacts? Head to Proactive opportunities and sort by Last updated.

● Remember, reactive press requests are often a last resort for many journalists. Make it a priority to pitch proactively weekly.

● Gift guide requests: We separate Christmas gift guides from other gifting occasions due to the higher volume of Christmas-specific requests throughout the year.

● Throughout the year—such as Mother’s Day, Father’s Day, weddings, Valentine’s Day, and Easter—many publications integrate these themes into their regular features instead of running standalone guides. Check the Core Database (Proactive) for these opportunities.