Hello There

September is here, schools are back in session, and autumn is in the air. Keep an eye on the PR calendar for key dates this month and next to get your pitches in.

We now have 52 Christmas gift guides confirmed, with 16 publications closing between now and September 5th.

Keep an eye on the deadlines by filtering recently updated, and if you haven't yet started, make this the week.

COMING UP:

Guest Workshop: Lara Sheldrake
📅 Wednesday, 2nd October | 🕐 1:00pm
Topic: Balancing purpose, visibility & profit as a founder. Join live here when the call starts.

Guest Workshop: Char Dixon
📅 Wednesday, 16th October | 🕐 1:00pm
Topic: 6 marketing must-knows to sell through social media this Christmas. Join live here when the call starts.

Rosie & Team PR Dispatch 

Current Newsjacking Topics:

Jump on relevant trending topics to get your brand into the conversation. Find out more about newsjacking here.

QUICK LINKS:

  • Onboarding call – Book here

  • 1-2-1 strategy call – Book here

  • Slack workspace – Join here for 1-2-1 support

In an Hour This Week

Give your homepage a seasonal refresh

Take an hour this week to update your website homepage so it reflects the shift into autumn/winter. Swap out any summer-focused imagery or messaging for content that feels relevant to the season ahead. Think warmer tones, seasonal photography or highlighting giftable products. Journalists often check brand sites when researching, so a fresh, seasonal homepage instantly makes your brand feel timely and PR-ready.

Christmas Gift Guide Checklist & Hooks

Christmas is in full swing. This checklist has you covered, from timelines and must-have assets to punchy hook prompts and ready-to-use templates to help your pitches stand out.

What to Do This Week


  • 90% of your PR efforts should be proactive.

    WHAT:

    • Pitch to 5+ ‘Proactive Opportunities.’ Across product placement or profile press.

    • Follow up on last week’s pitches.

      Why? Journalists often check their inboxes first when looking for products or businesses to feature.

  • Core requests

    Press requests offer great opportunities, though journalists often check their inboxes first, so proactive outreach is key. Around 10% of PR involves responding to these fast-turnaround requests.

    Gift guide requests
    Keep an eye on the Gift Guide section for upcoming opportunities.

    WHAT:

    • Check both core and gift guide ‘Request’ pages.

    • Only respond to relevant requests to ensure you are building positive press relationships.

    Why? You’ll instantly increase chances of being featured because the press are actively looking for that certain product, comment, experience or opinion.

  • The press often features brands without replying, so track potential coverage and quickly share mentions across your channels to maximize impact.

What the Press Are Working on in September

Long-Lead

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Short-Lead

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Daily & Online

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Recently Updated

Current Request Opportunities

Current Gift Guide
Requests

Academy+ September Highlights


AI prompts

Our AI prompts are here to help you come up with press-worthy angles, write subject lines that get opened and tweak your pitch in seconds.

Christmas checklist & hooks

Christmas press is in full swing. This checklist has everything you need to jump in, assets, timing, and punchy hook prompts to make your pitch stand out.

Monitoring coverage

As we gear up for festive PR, make sure you’ve got media monitoring set up so you never miss a piece of coverage.

Upcoming Workshops & Calls


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