Hello There 👋
2025 is almost wrapped up, and we just wanted to say thank you for being part of PR Dispatch.
You’ve had some incredible wins this year, with our community featured in titles such as The Guardian, Stylist, and Livingetc. We see each one and love celebrating them with you.
Looking ahead, PR is set to matter even more. As AI plays a larger role in how people discover brands, press coverage (earned media) will help determine who gets recommended and who gets overlooked.
And coming up in January: the 2026 Editor Festival, exclusively for Pro and Enterprise members. Four days of live editor sessions from 26th to 29th January. Editor names revealed early January.
A very Merry Christmas from the PR Dispatch team. Hope you get a proper chance to switch off over the festive break.
We can’t wait to support you into 2026.
QUICK LINKS:
Rosie & Team PR Dispatch
Current Newsjacking Topics:
In an Hour This Week
Generate relevant Q1 pitches in less than 90 seconds
Open your Q1 Press Forecast and create new pitches using ChatGPT. Here’s how.
What to Do This Week
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90% of your PR efforts should be proactive.
WHAT:
Pitch to 5+ ‘Proactive Opportunities.’ Across product placement or profile press.
Follow up on last week’s pitches.
Why? Journalists often check their inboxes first when looking for products or businesses to feature.
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Core requests
Press requests offer great opportunities, though journalists often check their inboxes first, so proactive outreach is key. Around 10% of PR involves responding to these fast-turnaround requests.
Gift guide requests
Keep an eye on the Gift Guide section for upcoming opportunities.WHAT:
Check both core and gift guide ‘Request’ pages.
Only respond to relevant requests to ensure you are building positive press relationships.
Why? You’ll instantly increase chances of being featured because the press are actively looking for that certain product, comment, experience or opinion.
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The press often features brands without replying, so track potential coverage and quickly share mentions across your channels to maximize impact.
What the Press Are Working on in December
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Recently Updated
Current Request Opportunities
Current Gift Guide
Requests
Academy+ December Highlights
New season, new angles
Our pitch angle framework shows you the types of hooks that work for different press, so you can quickly and easily map out your own. Use password ‘stratchat’.
BROWSE
What’s hot this Christmas?
We’ve rounded up the trends set to shape festive coverage in 2025, so your pitches stay timely, relevant and totally in the editor’s sweet spot.
Make the most of coverage
Got press? Don’t keep it to yourself; share it. Press validation is powerful, so let your audience and customers see it.
Scroll. Read. Stay Ahead.
2026 global consumer predictions
Mintel
Drawing on emerging behaviours and shifting consumer values, this 2026 outlook reveals how cultural forces, technological change and evolving expectations are shaping the opportunities brands need to act on next.
Gen Z broke the marketing funnel (part II). What now?
Vogue
Gen Z doesn’t move neatly through a traditional marketing funnel anymore. They move fluidly between discovery, community, inspiration and purchase. So how can brands show up in ways that resonate?
Top digital marketing trends and predictions for 2026
Examining shifting consumer habits and technological innovations, this 2026 report highlights the digital marketing trends that will define how brands connect, engage and grow in the years ahead.
