Hello there.
Keep an eye on Requests for last minute press opportunities. We now have 30+ gift guides confirmed so it's the ideal time to start planning your pitches.
THIS WEEK:
No live calls this week so it's the perfect time to catch up in the Replay library. Latest don't miss workshops include:
Pitch perfect: Christmas gift guide edition
Christmas gift guides: Make your first moves count
Q3 Strategy Live
COMING UP:
Welcome call, 9.30am, 5th August. An onboarding call for new members or those in need of a quick refresh. Join live here.
PR drop-in session, 1pm, 14th August. Your questions, answered. A casual drop-in call you can jump into whenever you need. Nothing too small (or too niche), and no PR topic is off-limits.
Rosie & Team PR Dispatch
Current Newsjacking Topics:
ChatGPT launches study mode to encourage ‘responsible’ academic use →
‘It’s about trust’: Industry bodies issue campaign ahead of new junk food ad rules →
Having a cup of tea or coffee every day could be improving your bone health, new research suggests →
Jump on these topics quickly to align your brand with trending conversations. Find out more.
QUICK LINKS:
Enterprise onboarding call: Book here.
In an Hour This Week
Catch-up hour: Make it count
Block out an hour this week to dive into the replay library and get inspired. From mastering affiliate marketing to insider tips from Stylist editor Tom Gormer, everything’s there to help you choose your stand-out product heroes and polish those pitches to perfection.
Christmas Gift Guide Checklist & Hooks
Editors start shortlisting their picks as early as July – and the brands that plan ahead are the ones who make the most of festive PR opportunities. This checklist has everything you need to get prepped, from timelines and assets to punchy hook prompts that help your pitch stand out.
What to Do This Week
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90% of your PR efforts should be proactive.
WHAT:
Pitch to 5+ ‘Proactive Opportunities.’ Across product placement or profile press.
Follow up on last week’s pitches.
Why? Journalists often check their inboxes first when looking for products or businesses to feature.
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Core requests
Press requests offer great opportunities, though journalists often check their inboxes first, so proactive outreach is key. Around 10% of PR involves responding to these fast-turnaround requests.
Gift guide requests
Keep an eye on the Gift Guide section for upcoming opportunities.WHAT:
Check both core and gift guide ‘Request’ pages.
Only respond to relevant requests to ensure you are building positive press relationships.
Why? You’ll instantly increase chances of being featured because the press are actively looking for that certain product, comment, experience or opinion.
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The press often features brands without replying, so track potential coverage and quickly share mentions across your channels to maximize impact.
What the Press Are Working on in August
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Recently Updated
Current Request Opportunities
Current Gift Guide
Requests
Academy+ August Highlights
AI prompts
Our AI prompts are here to help you come up with press-worthy angles, write subject lines that get opened and tweak your pitch in seconds.
Christmas checklist & hooks
Christmas press is in full swing. This checklist has everything you need to jump in, assets, timing, and punchy hook prompts to make your pitch stand out.
Monitoring coverage
As we gear up for festive PR, make sure you’ve got media monitoring set up so you never miss a piece of coverage.
What We’re Reading & Listening To
How male users are redefining style and self-care on Pinterest
For the first time, Pinterest’s Men’s Trend Report shows men now make up over one-third of its global audience –and they’re serious about wellness, style, tech and self-expression.
Teaming up: Why brand partnerships are taking over
eCom Fuel Podcast
With rising acquisition costs, brand collaborations and affiliate strategies are stepping up. This podcast episode looks at how they’re helping brands cut through the noise.
What’s cooking in 2025? 5 trends driving product development
Food Manufacture
From gut-friendly goodies to planet-friendly ingredients, food developers are mixing wellness, sustainability, and exciting global flavours. People want their food to be good for them and to pack a tasty punch.
