Hello there.
Using AI to level up your PR
Join our next call on February 27th and learn how AI can help;
⏳ Save time and streamline your PR tasks
💡Idea generation
📝 Hook angles and copy
Crack the influencer code
Affiliate marketing expert Jonathan Lundy is back on March 6th as our guest expert sharing tips and advice for working with influencers in 2025.
Get the scoop: securing round-up press that sells
Join writer Katie Gregory (The Guardian, Time Out, IndyBest) for our next Editor Masterclass as she shares the secrets to pitching for coverage that sells. Join the call live on April 24th.
QUICK LINKS:
Enterprise onboarding call: Book here.
Rosie & Team PR Dispatch
Current Newsjacking Topics:
‘The classiest gift I’ve heard of’: what to bring to a dinner party (that isn’t wine or chocolates) →
Everything you need to know about 2025’s hottest home trend →
Jump on these topics quickly to align your brand with trending conversations. Find out more.
Get Spring ready
Short-lead and Online are on the look out for Spring and Easter submissions now. Focus on gifting angles, seasonal refreshes, or feel-good stories tied to family and self-care. Check the 2025 Planning resource for key dates you could incorporate.
What to Do This Week
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90% of your PR efforts should be proactive.
WHAT:
Pitch to 5+ ‘Proactive Opportunities.’ Across product placement or profile press.
Follow up on last week’s pitches.
Why? Journalists often check their inboxes first when looking for products or businesses to feature.
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Core requests
Press requests offer great opportunities, though journalists often check their inboxes first, so proactive outreach is key. Around 10% of PR involves responding to these fast-turnaround requests.
Gift guide requests
Keep an eye on the Gift Guide section for upcoming opportunities.WHAT:
Check both core and gift guide ‘Request’ pages.
Only respond to relevant requests to ensure you are building positive press relationships.
Why? You’ll instantly increase chances of being featured because the press are actively looking for that certain product, comment, experience or opinion.
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The press often features brands without replying, so track potential coverage and quickly share mentions across your channels to maximize impact.
What the Press Are Working on in February
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Daily & Online
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Recently Updated
Current Request Opportunities
Current Gift Guide
Requests
Academy+ February Highlights
Pitch perfect
Catch up on our latest Pitching masterclass and revisit your pitches, making any tweaks needed and any seo, seasonal or trend updates.
Troubleshooting no responses
Followed our guidance and pitched consistently? Then it’s only a matter of time. In the meantime, discover why the press might not be responding to your pitches.
READ & DOWNLOAD
Founder questionnaire
Pitching for a founder? Use our Founder Questionnaire to perfect press-ready insights and talking points.
What We’re Reading & Listening To
The 2025 Pinterest Palette: This year’s trending colours
2025's hottest colours? Pinterest predicts cherry red and dill green will dominate. See the full palette report here and make these trends work for your next pitch.
7 steps to build a personal brand in 2025
Hey Orca
Building a personal brand is about creating a consistent presence that resonates with your audience. Here are 7 steps to take your personal brand from zero to hero.
What’s in store for brand and culture in 2025?
Tracksuit
Stay on top of what’s coming next with Tracksuit’s 2025 Culture Forecast. From the rise of immersive experiences to shifting attitudes in fashion and tech, discover the cultural movements shaping the year ahead.
