Hello there.
Bonus workshop: Pitch Perfect - Christmas gift guide edition. July 17th, 1pm where we’ll be reviewing your pitches live. See below for how to get involved. Deadline 10am, 16th July.
Want your pitch reviewed? The inbox is now open for you to send them in to be in with a chance of being reviewed live. Instructions are:
1. Please choose a relevant Christmas Gift guide request from the database. Sort by deadline to get those with details
2. Write the pitch exactly as you would with links, images and subject
3. Indicate either in the pitch or at the top of your email which publication this is for
4. Send to hello@prdispatch.com
1 pitch per email please and a limit of 2 per brand. We’ll try and get through as many as possible. Deadline 10am, 16th July.
Rosie & Team PR Dispatch
Current Newsjacking Topics:
‘It’s the only thing between me and a divorce!’ The remarkable rise of the big family planner →
Royal Mail given go-ahead to scrap second-class post on Saturdays →
CEOs embrace reverse mentoring →
Jump on these topics quickly to align your brand with trending conversations. Find out more.
QUICK LINKS:
Enterprise onboarding call: Book here.
In an Hour This Week
Think ahead to Q3
Use the Strategy Planning resource to align your pitches with key seasonal dates and awareness days. What products or profile angles will be most relevant - are your asset and imagery ready? Need help with hooks and angles - head to the new AI prompts resource in Academy+.
Christmas gift guide guide checklist & hooks
Editors start making their picks as early as July, and the brands that plan ahead are the ones who
maximise every festive PR opportunity. This checklist gives you everything you need to get prepped,
from assets and timing to punchy hook prompts that help your pitch standout.
What to Do This Week
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90% of your PR efforts should be proactive.
WHAT:
Pitch to 5+ ‘Proactive Opportunities.’ Across product placement or profile press.
Follow up on last week’s pitches.
Why? Journalists often check their inboxes first when looking for products or businesses to feature.
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Core requests
Press requests offer great opportunities, though journalists often check their inboxes first, so proactive outreach is key. Around 10% of PR involves responding to these fast-turnaround requests.
Gift guide requests
Keep an eye on the Gift Guide section for upcoming opportunities.WHAT:
Check both core and gift guide ‘Request’ pages.
Only respond to relevant requests to ensure you are building positive press relationships.
Why? You’ll instantly increase chances of being featured because the press are actively looking for that certain product, comment, experience or opinion.
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The press often features brands without replying, so track potential coverage and quickly share mentions across your channels to maximize impact.
What the Press Are Working on in July
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Recently Updated
Current Request Opportunities
Current Gift Guide
Requests
Academy+ July Highlights
NEW: AI prompts
Our AI prompts are here to help you come up with press-worthy angles, write subject lines that get opened and tweak your pitch in seconds.
Christmas checklist & hooks
This checklist covers everything you need to get prepped, from assets and timing to punchy hook prompts that’ll help your pitch stand out.
Monitoring coverage
As we gear up for festive PR, make sure you’ve got media monitoring set up so you never miss a piece of coverage.
What We’re Reading & Listening To
The 2025 Pinterest summer trend report
Pinterest reveals a “Digital Detox” summer, with people eager to unplug, embrace nature and lean into garden-to-table cooking, rustic cottage interior and boho-inspired crafts and fashion.
How to get brand mentions in generative AI
Search engine Journal
Your audience might be coming from a chatbot…this article, by Search Engine Journal, breaks down how to show up in AI-generated answers. Hint: it starts with smart, useful content.
The touchpoints that
influence decisions
BCG
Consumers encounter countless touchpoints, this BCG article shows how to identify which truly influence decisions. The key? Focus on impact over presence.
