Strategy overview

The framework, explained

In the world of eComm, things move fast – and the competition moves just as quickly. That’s where a solid PR strategy comes into play.

Our strategy framework makes it easier to check in on what’s working each quarter, come up with fresh pitch ideas and approach PR with way more intention (and way less guesswork).

Want a PR strategy audit? As a Pro member, you can apply to have your brand reviewed in our next live Strategy Live – happening on 18th September at 1pm.


Quarterly

Planning

Planning divided into ‘Review’ & ‘Action’ phases to fine-tune PR plans for the next quarter.


TIME: 2 HOURS. QUARTERLY.


Weekly

Execution

Guidance on what to do each week to make sure PR remains a top priority.


TIME: 1-2 HOURS. WEEKLY