Strategy overview

The framework, explained

In the fast-paced world of eCommerce, where competition is high and consumer expectations shift constantly, a solid PR strategy can be a game-changer.

Our strategy framework helps you assess PR efforts each quarter, create fresh pitching ideas, and approach PR with intention.

Want a brand strategy audit? As a Pro member, you can apply to have your brand reviewed in our next live Strategy Audit on April 3rd at 1 pm.


Quarterly

Planning

Planning divided into ‘Review’ & ‘Action’ phases to fine-tune PR plans for the next quarter.


TIME: 2 HOURS. QUARTERLY.


Weekly

Execution

Guidance on what to do each week to make sure PR remains a top priority.


TIME: 1-2 HOURS. WEEKLY