Hello There 👋
November, let’s go.
This Thursday at 1pm, join PR Dispatch founder Rosie for a quick-fire session on nailing those last-minute online wins.
Q4 is full-on, but she’ll show you exactly which press to chase so your coverage hits hard before Christmas.
👉 Check the latest press requests.
🎄 See the newest Christmas requests.
Rosie & team PR Dispatch
Current Newsjacking Topics
How fashion designers came to love the high street collab→
Winter wedding guest trends for cold-weather nuptials →
England’s biggest school shake-up in a decade →
Britain to benefit from two new national forests →
The hidden meanings of the John Lewis Christmas ad →
Everyone wants to emulate Claudia Winkleman’s punkish take on British heritage chic this winter →
View all
Jump on relevant trending topics to get your brand into the conversation. Find out more about newsjacking here.
In an Hour This Week
Scan seasonal trends
?Look at what’s trending in lifestyle, home, fashion or gifting this month.
Note 2–3 ways your brand could fit into those conversations.
Christmas Gift Guide Checklist & Hooks
Christmas is in full swing. This checklist has you covered, from timelines and must-have assets to punchy hook prompts and ready-to-use templates to help your pitches stand out.
What to Do This Week
-
90% of your PR efforts should be proactive.
WHAT:
Pitch to 5+ ‘Proactive Opportunities.’ Across product placement or profile press.
Follow up on last week’s pitches.
Why? Journalists often check their inboxes first when looking for products or businesses to feature.
-
Core requests
Press requests offer great opportunities, though journalists often check their inboxes first, so proactive outreach is key. Around 10% of PR involves responding to these fast-turnaround requests.
Gift guide requests
Christmas gift guides ramp up from July to December. Dedicate extra time to these during the festive season.
.WHAT:
Check both core and gift guide ‘Request’ pages.
Only respond to relevant requests to ensure you are building positive press relationships.
Why? You’ll instantly increase chances of being featured because the press are actively looking for that certain product, comment, experience or opinion.
-
The press often features brands without replying, so track potential coverage and quickly share mentions across your channels to maximize impact.
What the Press Are Working on in November
Long-Lead
JUL
AUG
SEP
JAN
FEB
MAR
APR
MAY
JUN
Short-Lead
JUL
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
OCT
NOV
DEC
Daily & Online
JUL
AUG
SEP
APR
MAY
JUN
JAN
FEB
MAR
APR
MAY
JUN
OCT
NOV
DEC
Recently Updated
Current Request Opportunities
Current Gift Guide
Requests
Academy+ November Highlights
New season, new angles
Our pitch angle framework shows you the types of hooks that work for different press, so you can quickly and easily map out your own. Use password ‘stratchat’.
What’s hot this Christmas?
We’ve rounded up the trends set to shape festive coverage in 2025, so your pitches stay timely, relevant and totally in the editor’s sweet spot.
Make the most of coverage
Got press? Don’t keep it to yourself; share it. Press validation is powerful, so let your audience and customers see it.
Scroll. Read. Stay Ahead.
The power of the YouTube shopping ecosystem
YouTube
With data from the top 5,000 products and over 1,000 shopping videos, this YouTube report reveals how creators, communities and content formats are driving purchases.
How these disruptor brands stay one step ahead
Tracksuit
In crowded markets, challenger brands win by being specific, consistent and close to their customers. This article by Tracksuit breaks down seven key habits from REFY and BYOMA.
Why AI will lead to more “proof of reality” posts
Rachel Karten
As AI images get harder to spot, brands will lean into “proof of real” – behind-the-scenes, film shots and human imperfections. When everything can be faked, authenticity is key.
