Hello There 👋
Missed last week’s editor masterclass?
You can catch up anytime. The ’How to secure regional press for your eCommerce brand’ replay is ready for you to watch.
Come co-work with us – Tuesday at 9:30am
Join us on Zoom and work on your PR alongside other members. Drop in anytime between 9:30 and 10:30am to get things done.
Your PR in 2026: Big things ahead
Editor festival, extra support, bigger online visibility. Here’s what’s coming next year.
Valentine’s Day is calling
We’ve already had three Valentine’s Day gift guide requests from Metro, My Baba and Glamour. You’ll find the details here.
Rosie & team PR Dispatch
Current Newsjacking Topics
The 2026 Pantone colour is “Cloud Dancer”. While WGSN and Coloro’s colour of the year is “Transformative Teal“. →
This is the happiest place to live in the UK →
Entrepreneurship on the rise in the UK →
Jump on relevant trending topics to get your brand into the conversation. Find out more about newsjacking here.
In an Hour This Week
Generate relevant Q1 pitches in less than 90 seconds
Open your Q1 Press Forecast and create new pitches using ChatGPT. Here’s how.
What to Do This Week
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90% of your PR efforts should be proactive.
WHAT:
Pitch to 5+ ‘Proactive Opportunities.’ Across product placement or profile press.
Follow up on last week’s pitches.
Why? Journalists often check their inboxes first when looking for products or businesses to feature.
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Core requests
Press requests offer great opportunities, though journalists often check their inboxes first, so proactive outreach is key. Around 10% of PR involves responding to these fast-turnaround requests.
Gift guide requests
Christmas gift guides ramp up from July to December. Dedicate extra time to these during the festive season.
.WHAT:
Check both core and gift guide ‘Request’ pages.
Only respond to relevant requests to ensure you are building positive press relationships.
Why? You’ll instantly increase chances of being featured because the press are actively looking for that certain product, comment, experience or opinion.
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The press often features brands without replying, so track potential coverage and quickly share mentions across your channels to maximize impact.
What the Press Are Working on in December
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Recently Updated
Current Request Opportunities
Current Gift Guide
Requests
Academy+ December Highlights
New season, new angles
Our pitch angle framework shows you the types of hooks that work for different press, so you can quickly and easily map out your own. Use password ‘stratchat’.
What’s hot this Christmas?
We’ve rounded up the trends set to shape festive coverage in 2025, so your pitches stay timely, relevant and totally in the editor’s sweet spot.
Make the most of coverage
Got press? Don’t keep it to yourself; share it. Press validation is powerful, so let your audience and customers see it.
Scroll. Read. Stay Ahead.
2026 global consumer predictions
Mintel
Drawing on emerging behaviours and shifting consumer values, this 2026 outlook reveals how cultural forces, technological change and evolving expectations are shaping the opportunities brands need to act on next.
Gen Z broke the marketing funnel (part II). What now?
Vogue
Gen Z doesn’t move neatly through a traditional marketing funnel anymore. They move fluidly between discovery, community, inspiration and purchase. So how can brands show up in ways that resonate?
Top digital marketing trends and predictions for 2026
Examining shifting consumer habits and technological innovations, this 2026 report highlights the digital marketing trends that will define how brands connect, engage and grow in the years ahead.
