In today's masterclass, you’ll hear Katie's take on things like:

• What she looks for in the products she features – and what makes a pitch stand out in her inbox

• Whether it’s better to pitch a standout product or showcase the full range

• The subject lines and email formats that make it easier for her to say yes

• Whether she uses call-outs or relies on cold pitches – and how brands can get in front of her at the right time

• The most common mistakes brands make (and how to avoid them)