Strategy overview

The framework, explained

In the fast-paced world of eCommerce, where competition is high and consumer expectations shift constantly, a solid PR strategy can be a game-changer.

Our strategy framework helps you assess PR efforts each quarter, create fresh pitching ideas, and approach PR with intention.

Enterprise members have access to three 1-2-1 Strategy calls every 12 months. Book your next call here.


Quarterly

Planning

Planning divided into ‘Review’ & ‘Action’ phases to fine-tune PR plans for the next quarter.


Time required: 2 hours each quarter


Weekly

Execution

Guidance on what to do each week to make sure PR remains a top priority.


Time required: 1-2 hours each week