Strategy overview
The framework, explained
In the fast-paced world of eCommerce, where competition is high and consumer expectations shift constantly, a solid PR strategy can be a game-changer.
Our strategy framework helps you assess PR efforts each quarter, create fresh pitching ideas, and approach PR with intention.
Enterprise members have access to three 1-2-1 Strategy calls every 12 months. Book your next call here.
Quarterly
Planning
Planning divided into ‘Review’ & ‘Action’ phases to fine-tune PR plans for the next quarter.
Time required: 2 hours each quarter
Weekly
Execution
Guidance on what to do each week to make sure PR remains a top priority.
Time required: 1-2 hours each week