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In this session freelance writer and editor Deborah Cicurel will share how brands can successfully work with freelance journalists in 2026, from pitching in a way that gets noticed to building relationships that lead to repeat coverage.
About Deborah Cicurel:
Deborah is a freelance journalist, writer and editor based in London, covering a wide range of topics including travel, lifestyle, health, money and property. She write for a broad range of publications from national press, including the Telegraph and Guardian, to weekly and monthly consumer magazines such as Grazia and Women’s Health and many more.

