Keep your subject line descriptive and to the point. Here are some examples for both product, profile & Christmas press.

Example 1: Mellow yellow: Sunshine interiors for your home

Example 2: How sleepless nights with a newborn helped this scaling business create rest.

Example 3: Nail Valentine's Day with vibrant vegan polishes

Example 4: Size-inclusive workout wear: The start-up supporting those the sports industry ignores

Example 5: That's the spirit: Your weekend cocktail sorted

Example 6: The serial entrepreneur changing fashion’s sustainable face.

Example 7: Wrap up warm: Knitwear to see you through winter

Example 8: Introducing {Insert brand name}: The best of premium sustainable kidswear

Example 9: The soy candle business that’s a scent above the rest.

Example 10: The sustainable entrepreneur changing the way we see menstruation

Example 11: New product launch: The Black-owned beauty brand that softens and soothes.

Example 12: 2 businesses, a toddler, a newborn and a pandemic!

Example 13: Colour me happy: Striking stationery from {Insert brand name}

Example 14: From key worker to creative: How the pandemic gave me the opportunity of a lifetime

Example 15: The organic wardrobe staple that every child needs

Example 16: Why leaving a 6-figure salary to start a business is the best decision I’ve ever made

Example 1: Edible gifts for every foodie on your shopping list

Example 2: Give Dad the gift of grooming this Christmas

Example 3: Decorative & practical gifts for the homebodies

Example 4: Sustainable workout wear for every fitness fanatic this Christmas

Example 5: Lipstick to nail polish, glittering festive gifts for the beauty obsessed

Example 6: Interactive and educational gifts that the kids actually WANT

Example 7: Colourful wall art for {publication name}'s Christmas gift guide

Example 8: Show-stopping jewellery for the design lovers this Christmas

Example 9: Festive knitwear everyone wants to find under the tree

Example 10: Non-alcoholic cocktail kits: the perfect gift for every mum-to-be

Stuck? Keep it simple and say exactly what's in your pitch ie 'Gin gift boxes for your Christmas gift guide'. Easy.